Head of Advice & Solutions
RBC Wealth Management
Panel: Advocating for Yourself
Ann Senne is an energetic and compassionate leader focused on unlocking the potential of each employee to fuel enterprise growth, innovation and success. As head of the RBC Wealth Management – U.S. Advice & Solutions group, she is responsible for designing the financial planning experience for the firm’s 2,000 financial advisors, delivering comprehensive and competitive solutions and equipping advisors with practice management, training and support to best serve their clients. Given the firm’s focus on digitally enabled, holistic, goals-based advice, the work of Ann's team is integral to the firm’s overall success.
Ann draws from more than 27 years of experience in the financial services industry. She started in the business as an internal auditor before holding many roles supporting and leading the firm’s product team. She then moved into RBC’s Global Wealth Management division where she served as head of client experience and head of managed solutions serving the U.S., Canada, UK, and Asia Pacific businesses.
A leader committed to teamwork, mentoring and collaboration, Ann serves on RBC’s Diversity Leadership Council and as executive sponsor of the firm’s newly formed women’s employee resource group. She’s also a mentor in RBC’s Diverse Perspectives Mentoring Program and in the Money Management Institute’s (MMI) Gateway to Leadership Program. In her community, Ann currently serves on the board of the Minneapolis nonprofit WithAll, working to increase prevention of eating disorders, support recovery and promote legislative change.
Ann holds a bachelor’s degree in accounting from the University of Wisconsin – Eau Claire and an MBA in finance and strategic management from the Carlson School of Management, University of Minnesota. She earned a CPA designation and completed the Securities Industry Institute program at Wharton in 2010. Married with two kids, Ann enjoys long walks and hikes with friends and family; Pilates; and boating or skiing during the lovely Minnesota summers.